Snap announced two new UK Snap Originals “What the Aitch” in collaboration with Future Studios, and “Secret Superpowers with Tom Daley”, in collaboration with Little Dot Studios, that will premiere later this year and early 2023 exclusively on Snapchat. These two series are the latest expansion of Snap Originals globally – following the first UK Snap Original announcement in October 2021, “A Fighting Chance with Anthony Joshua.”
Discover is the home for content that represents Snap’s global audience, their unique voices, experiences and perspectives. Snap is excited to bring two home-grown UK talent to Snap Originals starring British rapper and songwriter, Aitch and Olympic Gold medallist and TV personality, Tom Daley OBE.
Secret Superpowers with Tom Daley – (Little Dot Studios)
Tom Daley OBE, made noise at the Olympics when he showed off his secret to staying calm and focused: knitting. Now, Tom’s meeting with other celebrity and athlete friends to uncover the unexpected secret superpowers they’ve found to destress and get their head in the game.
Tom Daley OBE said: “I’m thrilled to partner with Snapchat and Little Dot Studios to create a Snap Original series alongside a few inspirational people I’ve met throughout my career. I can’t wait for Snapchatters to go on this journey with me as I set out to learn fun, new hobbies from friends that, similar to my passion for knitting, have helped them tackle stress and stay calm under pressure. I’m excited to see what we’ll create!”
What the Aitch – (Future Studios)
In this new series, British rapper and songwriter, Aitch, is on a mission to shake up his mates’ worlds and teach them how to be their BEST selves. Expect lots of laughs and plenty of shocks as Aitches’ home truths are dished out in some very unexpected ways. This 8-episode, unscripted series will air later this year exclusively on Snapchat.
Commenting on the partnership, Aitch said: “I am really excited to work with Snapchat and Future Studios to have my own Snap Original. I’m a big fan of Snapchat and I can’t wait to bring Snapchatters into my world this year!”
Amanda Krentzman, Head of International Originals, Snap said: “We are excited to announce our new UK Snap Originals with two inspirational, UK homegrown talents, Aitch and Tom Daley OBE. Each star has a unique and authentic story that truly speaks to our values at Snapchat. These shows are not to be missed. Snapchat continues to be the home for talent who are passionate about telling authentic stories on mobile. We’re thrilled to add these shows alongside Anthony Joshua to our UK lineup, as we look to create a roster of shows that celebrate our community.”
Snap announced its first UK Snap Original last year, “A Fighting Chance with Anthony Joshua” which will give Snapchatters an exclusive look at the sporting superstar and his mission to give the younger generation of his community in Watford something he never had: a mentor. With his book of contacts and drive to make a difference, he’ll give them a taste of a life and career of their dreams, while providing the direction to keep them on the straight and narrow. The unscripted series produced by SBX Studios will premiere later this year.
The UK is one of a growing number of markets outside of the U.S where Snap is creating Original content, with previous releases in India and Canada. Made exclusively for Snapchat, Snap Originals reflect and celebrate the diverse voices, experiences, and passions of the global community of Snapchatters. Snap has released over 150 Snap Original series to date with over 70 partners.