Nike have started promotional efforts in China with a bang! Today they unveiled a new campaign the ‘Give me the ball” campaign based on a simple premise of picking up a ball and making it happen. the ad is draws from the humble origins of basketball players such as Kobe Bryant, Kevin Durant, Chinese Basketball Association League MVP Yi Jianlian and rising star Wang Zhelin. As China’s importance in the sport of Basketball grows globally we’re not surprised to see Nike at the forefront of the advertising buzz.
What do you think? Leave us a comment and a Facebook like.
Don’t forget to follow us on Twitter and Instagram; @trappedmagazine
- Interactive Nike advertising at Selfridges (trap-ped.com)
- Nike Sky High Dunks for the Ladies (trap-ped.com)
- LeBron James Chooses Nike Air Max Over Jordans. (trap-ped.com)
- Nike Are Set to Release Another Air Max Og (trap-ped.com)
Be the first to comment on "NIKE’S ‘GIVE ME THE BALL’ AD CAMPAIGN IN CHINA"