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Nike set to release three new Air Max silhouette’s

The Air Max Verona borrows elements of the Air Max 90’s tooling and gives it a lifted, exaggerated heel for a unique new look. The latest women’s silhouette from Nike Sportswear also emphasizes comfort as queen with the Air Max 200 unit, which is on display for all to see with a window 200 percent larger than traditional side visibility Air units.

The Nike Air Max Verona releases globally February 15, with additional colors releasing on March 5.

The Air Max 90 FlyEase is Nike Sportswear’s first use of FlyEase technology. In celebration of three decades of the Air Max 90, the shoe combines the heritage of the 1990 design — originally released as the Air Max III — with FlyEase technology.

The introduction of FlyEase technology to the Air Max family in the recrafted Air Max 90 required a delicate balance of timeless design with innovative, new technology.

“It’s not often you get a second shot at taking another swing at trying to do something even better,” says Tinker Hatfield, designer of the original Air Max III and co-designer of the Air Max 90 FlyEase. “We wanted to respect both sides of this equation, which is to do something fresh and new and important with retro design — an older design — and not change it too much.”

 

 

As Nike celebrates 30 years of the Air Max 90 throughout 2020 — from recrafting the iconic silhouette to introducing FlyEase into the Air Max 90 family — the Air Max 2090 is the company’s current shoe of the future.

  • Color Blocking: Color blocking was instrumental in the development of the original Air Max 90, with darker colors underscoring the strength in the shoe’s support structure. In that same vein, the 2090 relays this through levels of opacity — the most supportive materials are 100 percent opaque, and the least supportive (and lighter weight) materials are see-through.
  • Air Unit: With the aim of all-day comfort, the Air Max 2090 employs a larger Air unit than its originator, with a 200 percent larger window than traditional side-visibility Air units seen 30 years ago.
  • Cropped Swoosh: The iconic Nike Swoosh was first cropped below on the Air Max 90, and the Swoosh of Air Max 2090 — though updated — follows the same design ethos.
  • Flexibility: Echoing the Air Max 90’s waffle outsole, the Air Max 2090 also employs distinct grooves for flexibility and takes original tread lines and updates the pattern for performance in 2020.

 

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