boohooMAN have announced an upcoming collaboration with Seattle based rapper and songwriter Lil Mosey. As part of the collaboration, the 18-year-old rising star will be the face of the online re-tailers latest tracksuit edit campaign, set to launch globally on boohooMAN.com on Monday 3rd February.
The latest drop draws inspiration from brutalist architecture & advanced innovative technology. The collection embraces minimalism whilst highlighting functionality, offering pieces that are comfortable, clean and well-designed. By using opposing elements the collection pairs clean, understated design with functionality to create fits which look not only sick but can be flexed 24/7.
The drop features monochromatic shades such as black and grey with lighter colours such as turquoise and green. Which appeals to both parties, whether you’re looking to go for a low key look or a stand out look, the collection caters to you.
Lil Mosey comments – ‘‘If you aren’t wearing boohooMAN, then what are you wearing? boohooMAN is the drip, the brand is blowing up daily. This collaboration feels natural to me, where I am from tracksuits are core to a man’s style, I live in them – this edit just made total sense’’.
‘‘We welcome Lil Mosey to the boohooMAN family with open arms. His eccentric, youthful style in addition to his undeniable talent makes him a great fit for us – having him collaborate with the brand at the beginning of 2020 really sets a precedence for what we are going to achieve this year. I’m excited for you all to see the edit’’. – boohooMAN CEO, Samir Kamani.
The collection will be available globally https://www.boohooman.com/mens/tracksuits on Monday 3rd February.