UD Welcomes Back Its Annual Industry Takeover All Dayer and Announces This Year’s Partners and Curators


UD is delighted to announce the return of its Industry Takeover All Dayer, uniting tomorrow’s underground talent with today’s most influential Black music culture leaders under one roof.

Taking place on 4th September at Protein Studios in Shoreditch, the event promises extraordinary and invaluable panel discussions, masterclasses and 1-to-1 sessions from leading music industry experts. This year, confirmed tastemakers include BBC1xtra Breakfast Show Presenter Nadia Jae, No Signal Presenter Jason ’Scully’ Kavuma, and Powerlist 100, MC and Entrepreneur J2K.

Dedicated to uncovering and uplifting the voices of now, TRENCH will join this year’s event, both as the official media partner and to host the panel, ‘20 Years of Grime’.

Since the launch event in January 2009, Industry Takeover has built a reputation for offering an unrivalled programme of professional development, entertainment, education and networking opportunities to thousands of industry-minded youth and hopefuls from across the capital and beyond. The Industry Takeover All Dayer supports career pathways into the industry and has become a beacon for diverse UK talent. What was born as a monthly event, dedicated to equipping attendees with valuable knowledge and industry insight to start on the right track, Industry Takeover soon grew to become UD’s flagship annual All Dayer. Previous events have featured contributions from Novelist, J2K, Big Zuu, Nadia Jae (1Xtra/SBTV), Mercedes Benson (Complex UK), My Runway Group, GUAP and FutureSNDS, AIM, BPI, FAC, MMF, PPL, PRS for Music, UK Music, as well as Polydor Records/Universal Music, media partners Reprezent Radio, CMU:DIY, plus funders Arts Council England, PRS Foundation, Vivendi Create Joy and Help Musicians UK.

Supporting this year’s Industry Takeover All Dayer is UK music licensing company PPL. PPL licenses recorded music in the UK when it is played in public (shops, bars, nightclubs, offices etc.) or broadcast (BBC, commercial radio, commercial TV etc.) and ensures that revenue flows back to its members. These include both independent and major record companies, together with performers ranging from emerging grassroots artists through to established session musicians and globally renowned artists. In 2020 PPL collected £225.7 million. For the All Dayer event, PPL will curate a selected group of experts to share their knowledge and experience in a panel talk titled ‘Get Paid, Get Played’ with speakers soon to be announced.

Further partners include The BRIT Trust, PRS Foundation and Vivendi Create Joy, with opportunities to meet and engage with representatives from these organisations to be announced closer to the day.

Early bird tickets are available now on Eventbrite here:  https://www.eventbrite.co.uk/e/industry-takeover-all-dayer-2021-tickets-155816077081?aff=press 

All the details can be found on the UD website Industry Takeover landing page here:   https://www.udmusic.org/future-events/industry-takeover-all-dayer/

Pamela McCormick, UD Founder/Director said: “We are proud and excited to be working with our partners, curators and speakers to bring you this year’s Industry Takeover All Dayer. Together, we have planned an incredible line-up dedicated to equipping our attendees with the valuable knowledge and industry insight to start on the right track in the music industry. Industry Takeover has been pivitol in the careers of many young people in music over the years, and continues to bring communities together around Black music and Black music culture.

Peter Leathem, Chief Executive Officer at PPL, said: “PPL is a proud supporter of UD and its work helping young artists and emerging professionals develop sustainable careers in music. We look forward to continuing our partnership with UD as we work towards a more diverse, equitable and inclusive music landscape.”

Joseph ‘JP’ Patterson (Founder, TRENCH Magazine) said: “The TRENCH team are looking forward to collaborating with UD this summer on a 20 Years Of Grime special at the Industry Takeover All Dayer. UD have been a prominent voice in the Black music space for many years, so this link-up was just meant to be.”

Maggie Crowe, Director of Events & Charities, BPI said: “The BRIT Trust exists to promote education and wellbeing through music and to connect with and inspire diverse young people of all backgrounds who want to draw on their passion for music to work in the industry.  We are happy to support the Industry All Dayer in partnership with UD which fits that remit perfectly.” 

Joe Frankland, CEO of PRS Foundation said, “We’re delighted to be supporting UD and excited for the return of their Industry Takeover All Dayer this July.  As part of our network of Talent Development Partners, UD are one of the key organisations around the UK that are at the forefront of developing music creators and future industry leaders, and their Industry Takeover All Dayer has become an important moment in the calendar to ask questions and gain knowledge to develop careers in music.

Diane Emdin from Vivendi said: “Vivendi Create Joy Fund is proud to support UD in its mission to promote the music industry to young talent. This event endorses the meaning of equal opportunities. Diversity and inclusion are a fundamental part of the Vivendi group, and we are happy to build bridges between our musical expertise and the young people UD works with.”