In the UK we are showing our love for the Sneaker game by embracing the lifestyle in our everyday culture, the sneaker fairs, sneaker blogs, streetwear matching our sneakers, now Nike wants us to take it to the next level, They want us to celebrate ‘Air Max Day’.

March 26, 1987 marked the release of the Air Max 1 and with it, a revolution began. In the form of a literal window to the sole, the invisible became visible and Nike Air cushioning forever changed how Nike designed running sneakers. Twenty-seven years have passed, visibility has increased, the legend has grown, and the time to celebrate has arrived. 3.26, the day that started it all, marks the celebration of an experiment turned icon. To kickstart the festivities, a limited edition Air Max 1 will be released to usher in a new tradition. Celebrating 27 years of Air superiority, Nike Sportswear applies a volt color treatment to the original Air Max, calling out the shoe’s legendary innovation and mimicking the treatment on Nike’s newest introductions. Along with a 3.26-emblazoned tongue tab, the Air Max 1 Air Max Day combines the original white/red upper with a volt midsole, accentuating the visible Nike Air.

The Air Max 1 Air Max Day will be available on and globally at select Nike Sportswear retailers beginning in March. To celebrate the revolutionary spirit and sense of self-expression on Air Max Day, March 26, 2014. Visit

We are gonna be bringing you some crazy creative celebratory stuff on the day so look out for that.

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