This February, boohooMAN is set to launch their first dedicated denim edit with Chicago born singer, rapper, and songwriter Lil Durk.
Consisting of 11 looks, boohooMAN’s latest edit is an extension of their already established denim offering. The latest collection sees a wide variation of styles and silhouettes, including straight cut, skinny, stretch skinny and slim fit. Design details explore frayed hems, button ups, distressed denim, ribbed and tie dye, whilst a variation of oversized fits, printed fonts, patchwork & stitching provide a choice for everyone.
Matching sets sit at the core of the range, with double denim fits taking center stage. Stand out pieces and Durk’s favorites include the half black half blue set, bone print design and the recurrent smiley face print – a staple for boohooMAN.
“Durk has been a long-standing muse for me. He keeps it super authentic with a vibe centered around the whole Chicago wave, which I wanted to capture in the designs of this denim capsule. Creating this collection was effortless but so fun- which I think is reflective of his look on the whole.” – Shane Chin – Head Of Design, boohooMAN
Lil Durk’s post-drill genre is unique in Chicago’s rap landscape, and alongside contemporaries across the US, he is now carrying his genre across the globe – 2020 marked a huge year for the star and his effortless sense of style has pronounced him as a muse amongst fashion houses and creatives worldwide.
“Durks fashion sense is unrivaled. For me, he is one of Chicago’s most compelling narrators- he manages to stay loyal to his roots whilst continuously growing on a global scale and that is exactly the ethos we have at boohooMAN. We are really pleased to have him join the family.” – boohooMAN CEO, Samir Kamani
With price points ranging $20 – $60, the denim range that sees affable, trend-led styles will be available from boohooMAN.com on Thursday, February 11th 2021 at 8.30PM GMT