Nike have given us an early christmas gift, and that is an unveiling of their ACG new collection that everyone has been going crazy about on social media.
With just two days before the collection launches in the 1948 store in Shoreditch we get to see what they have cooked up for us, they haven’t disappointed.
Born more than 30 years ago to provide dependable protection and performance in all conditions, Nike ACG is reborn as NikeLab ACG in 2014 to deliver sport utility for the city. Spanning outerwear, footwear and portable storage, the collection is designed to meet the demands for mobility and weather protection in any urban setting.
This collection is a lot more than fashionable sportswear it is the top level in functional sportswear, the design team behind NikeLab ACG, which includes Nike veteran Matthew Millward and Berlin-based designer Errolson Hugh, best known for his ACRONYM outerwear label, have created a collection that is utilitarian by design and minimal by style.
The Collection will be available on Thursday December 18th in store and also online at Nike.com/NikeLab
