New Era launches a retro-baseball inspired branded collection to celebrate the start of the spring season

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New Era

Celebrating over a century as the world’s original lifestyle brand, New Era champions its branded collections with its biggest instalment yet of own-brand headwear and apparel. Alongside the launch of its Always On Side seasonal campaign instalment, New Era is focussed on bringing the iconic NE flag logo to the forefront.

Riding on the retro theme, the latest headwear offering includes relaxed cotton 9TWENTY caps and bucket hats in rich tonal colourways of camel and navy and feature multiple team sport embroidered appliques which champion New Era’s hometown Buffalo, New York. Lastly, bringing the New Era brand to the forefront, a series of classic block colour 9TWENTY caps complete the collection with the historic italic New Era logo on the front upper.

Inspired by its long history and association with baseball, the apparel collection features a selection of classic sports silhouettes including a varsity jacket, pinstripe tees, and graphic t-shirts with vintage graphic patches. The varsity jacket follows a similar style to the tonal 9TWENTYs with badges that pay homage to the brands heritage, with a large ‘N’ emblazoned on the left breast that further highlights the brand name. Next, the pinstripe t-shirts come in a muted earth tones consisting of a brown base colour and burnt orange stripes and lastly, black and yellow graphic t-shirts finish the collection and include large graphic baseball prints on the back which again champion the retro New Era logo and team logos.

Shop the collection here