US streetwear brand ‘Mossimo’ is set to lauch a fifty piece capsule collection for SS14 in the UK on the 17th March in Blue Inc stores nationwide, marking their debut into the European market. With MTV’s Bluey Robinson as the face of the SS14 campaign, it is of no surprise to discover that we can expect a collection heavily inspired by street art, music and street style. Even today, Mossimo continues to be influenced by West Coast street style and beach side hangouts, which is why the collection sees bold prints and graphic designs (from tie dye to cosmic prints) inspired by beach side street art. Despite being a newcomer to the British streetwear scene Mossimo’s unique West Coast inspiration offers them a chance to stand out, especially with their graphic slogan print tees, fitted denim and even an all over printed bomber jacket.
Words by Katie Maloney
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