British Airways has created some extra special Christmas BA Magic for a group of deserving children, by taking them on the trip of a lifetime to New York City to ‘live like Kevin’, inspired by a New York festive family favourite.
During the three-day trip, British Airways unveiled a variety of experiences including a stay at the iconic Plaza Hotel, ice skating in Central Park, a visit to the Rockettes show at the Radio City Music Hall, toy shopping in the newly re-opened FAO Schwarz and an ice cream feast in the Plaza Hotel’s most exclusive and prestigious guest room, The Presidential Suite.
Stranger Things star, Millie Bobby Brown and Dr Who star, Jodi Whitaker, who had both recorded personal video messages to the children. The video from Jodi Whittaker was revealed to the children via the giant screen at One Times Square, and the famous ABC Supersign showed the children’s names and a ‘Happy Christmas’ message from the team at British Airways.
Alex Cruz, British Airways’ Chairman and CEO said: “New York is a magical destination to visit at Christmas whether you are a child or an adult, so it was the perfect place to stage our most ambitious BA Magic surprise yet. As our films reveal, the children have had to cope with very challenging circumstances and their stories are moving and inspiring in equal measure. We wanted to give them and their parents a magical start to Christmas they will never forget.
“As part of our centenary celebrations in 2019 we’ll also be launching BA Magic 100 when we’ll look forward to surprising many more of our customers.”