Introducing a brand new streetwear brand entitled ‘INGENEUS’ who create products using sustainable materials with illustrative prints, made from 100% organic cotton and recycled materials, with items achieving a 90% CO2 emissions reduction.
The name ‘INGENEUS’ represents the design in our genes that unites us as humans, promoting acceptance of all human diversity, which ties in with the brands logo, a DNA strain. Inspired by two elements key to forming every human being; consciousness and genetics. The concept links graphic designs to conscious thoughts that offer positive perspectives.
INGENEUS’ mission statement is to provide highly sustainable and uniquely interesting streetwear with a view to building a community based on conscious awareness, creativity and collaborative interests.
The brand links graphic design concepts to messages of awareness to empower individuals to express themselves. Their aim is to form a conscious community creative of positive results in their own and other’s lives. Their purpose is to represent a culture of free thinkers who share positivity whilst looking their best.
They have just dropped their first collection which is available on their website here & via Instagram Shop
Make sure to check them out, grab some clothes and give them a follow!
INGENEUS –
