This Thursday we visited the official launch of the all new Hype x Topman festival pack for SS14, featuring yet another selection of fresh, vibrant summer apparel to bring us right into the coming festival season. To celebrate the release Hype opened their Boxpark doors to showcase the full range, and unlike most launches brought a true party atmosphere with them, with hundreds of the brands fans turning up to get a first glance at the collection and engage in a lively event which took over the whole street, with DJ Not Nice on site and staff handing out free wrist bands for entry into the after party.
Well known for bringing their young, party vibe to the streetwear scene, with club nights consistently held in conjunction with the popular Shorebitch events, once again Hype offer more than just clothing and instead personally connect the public to their own lifestyle, with a string of launches that grow in numbers each time, truly reflecting the rising popularity and awareness for their innovative clothing collections.
Photography: Nicholas Sandzi
View the full collection online at HypeÂ
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Don’t forget to follow us on Twitter and Instagram for the latest fashion updates @Trappedmagazine.