In celebration of their 30th anniversary, G-SHOCK is releasing the DW6901UD-3 limited edition collaborative timepiece with Los Angeles-based streetwear mainstay Undefeated, heavily influenced by this year’s strong military trend.
Undefeated has long been a touchstone of modern urban style; as well as being one of the most recognized and well-curated sneaker boutiques around the world, their signature apparel stands out in an era of streetwear couture. Having affirmed their significance through prior collaborations with brands such as Nike, Puma, Adidas and Bape, this latest collaboration with G-SHOCK, the Undefeated, DW6901UD-3 marks more than 10 years of style leadership for Undefeated, and 30 years of G-SHOCK’s watch innovation.
“We are proud to be releasing this limited edition watch with one of the most influential streetwear icons throughout the last decade,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “This collaboration highlights G-SHOCK’s ongoing commitment to performance innovation while being acutely in touch with trending style.”
Pick one up while they last. Available this August through one of the seven worldwide Undefeated stores, www.undefeated.com, the G-SHOCK NYC Soho store, select fine department store and jewelers, in addition to select fashion boutiques.
UNDEFEATED video: http://www.gshock.com/happenings/videos/UNDEFEATED