Footballer Leon Bailey becomes boohooMAN’s latest Brand Ambassador


Online retailer welcomes footballer Leon Bailey, 22, to their growing roster of brand ambassadors. Leon Bailey, a rising star within German football, kicks off his partnership with the global fashion brand by modelling in their latest denim campaign. Leon Bailey has risen to prominence over recent years, establishing himself as one of Bayer Leverkusen’s key players.

Working with Leon Bailey allows boohooMAN to collaborate with someone recognisable throughout the world, someone passionate about the brand, and someone who allows them to operate synergistically in the world of sport.

Leon Bailey said: ‘‘It’s an honour to be an ambassador for boohooMAN. I’m enthused about the product, creativity and dynamism of the brand. It exudes individuality, flare and panache. I believe that I will be very happy promoting a company with these attributes and foresee so many people enjoying what they are wearing and feeling good about themselves. This makes me happy as I like to bring joy to others.’’

‘‘We’re constantly looking for innovative ways to drive the brand further and expand into different cultural sectors and we’re continuously searching to work with influential exciting people, this is exactly what Leon offers. Leon is a hugely influential person with an immense amount of talent and a keen eye for style – we’re extremely excited to be working with him. It signifies a step forward for the brand as we’re operating within a new territory with fresh and exciting people.’’ – Samir Kamani, CEO of boohooMAN

The campaign itself sees a variety of denim paired together to create bold looks for the season. Double denim, both plain & patterned are a key style while distressed, ripped and paint splattered detailing.

The denim capsule is available at: