RUSSELL ATHLETIC®’s latest announcement – partnership with I.T: from Fall 2020 onwards, the brand’s collection will be available at I.T designated i.t and double-park stores, and I.T will officially be the sole partner of RUSSELL ATHLETIC® in China regions for comprehensive expansion and development.
With over 100 years of experience from Kentucky, RUSSELL ATHLETIC® continues to innovate and deliver modern-day classics for everyday athletes. RUSSELL ATHLETIC® will launch a collaboration collection with A BATHING APE® at the end of 2020, with other exciting projects coming up in 2021.
In a first ever collaboration, the Japanese streetwear style of BAPE® is being painted onto the US classic sport aesthetic of RUSSELL ATHLETIC® in the Fall/Winter 2020 season. You can expect a truly unique collection with items to dress you from head to toe, including a varsity jacket, coach jacket, pullover hoodie, crewneck sweater, long and short sleeved tees, and pants.
The collaboration is steeped in the hip-hop and skateboard culture from the 20th century and especially the 80s. The idea is to revive that golden age of hip-hop that was filled with colorful casual sportswear in loose cuts. This is flawlessly executed in the union of these two brands, with the iconic street DNA and culture of BAPE® magnificently illustrated on the classic sporty elements from RUSSELL ATHLETIC®.
The palette of the collection combines the very American red, white and blue RUSSELL ATHLETIC® scheme with the red, black and blues of BAPE®’s colour camo pattern. The colour arrangement has been skillfully woven together to provide a cohesive communication of both veteran American sportswear and edgy Japanese streetwear. The collection also features a range of iconic motifs – not only the recognisable combined logos of each band and the eagle head logo, but also ‘0293’ which indicates the founding year of the two brands (1902 and 1993). The use of flocking embroidery with enormous logos is a big nod to that very characteristic style of 80s hip hop culture.