Established in Japan in 2000 and starting with a collection of hand-made printed T-shirts, WHIZ Limited is now known for embodying both high end fashion trends and streetwear musts into its modern and variable collections, making it an attractive choice for many fashion followers. Their new online releases include mixed pattern, colour blocked shirts and even a UK inspired Union Jack sleeved Parka Jacket, proving the growing recognition of UK streetwears global identity. They have also just released a new SS14 lookbook which is heavily influenced by the continuing popularity of denim combined with paisley print designs and colourful florals, topped off with the re-creation of checked and tartan into more vibrant apparel pieces. Designer Haroaki Shitano has managed to successfully incorporate a variety of contemporary statement trends into one creative collection. Take a look at their online store http://www.whiz.jp/
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