Its been 50 years since the Van Doren Rubber Company opened its first location in Anaheim, CA as a small family run business. Since then Vans has grown a worldwide power brand, and the impact that the brands has had on youth culture over the years, most notably in skateboarding and music has been monumental, and it continues to play a huge role in various sub cultures today.
To educate new fans and existing consumers of the brand, Vans have created this new visual that uses animation and a unique illustrative style to tell the story the iconic company. Covering the birth of the company, the inception of some of the most iconic footwear silhouettes of all time and also the impact it has had in music, fashion and art, the video gives a great overview of then until now,Check it out below.
