The underground party collective have been chosen by the restaurant chain to plan and run an event which will create a ‘hedonistic experience’ for the launch of their new restaurant on Threadneedle Street on May 14th.
The agency, Urban Nerds Collective are said to have taken inspiration from Fyodor Dostoyevsky’s novel The Double and will create Burger & Lobster’s “second self” – a personality which will be centred on “decadent cultural expressions, brought to life through a night of forward-thinking electronic music”.
Luke Hodson, founder of Urban Nerds, told Event magazine earlier this week that: “Being able to work with brands that share our values and aren’t afraid to challenge traditions is exactly where we want to be.”
Words: Nathan Tuft @Natz_AO
