The National Basketball Association (NBA) and Expand Trading Company, a leading entertainment agency, announced today the launch of ‘The NBA Exhibition’, an NBA-themed, touring fan experience that will premiere in Warsaw, Poland in October 2021.
Showcasing the lifestyle, culture and history of the NBA, ‘The NBA Exhibition’ will open Friday, Oct. 8, at Centrum Praskie-Koneser in Warsaw, Poland and run through Monday, Jan. 31, before touring several countries in Central and Eastern Europe. Opening hours in Warsaw will be from 12noon – 8 p.m. CEST on Monday through Friday and from 10 a.m. – 8 p.m. on Saturday and Sunday. The exhibition’s full schedule will be announced at a later date.
Tickets to the #NBAExhibitionPoland are on sale now at ebilet.pl/biznes/wystawa/the-nba-exhibition/.
The bespoke touring exhibition will provide fans of all ages with multiple touch points to interact with the NBA. Combining the NBA’s rich and storied history with the current generation of standout players, ‘The NBA Exhibition’ will take fans on a journey of discovery across over 20 themed sections. Fans will have the unique opportunity to participate in customized activations including virtual reality experiences, photos with the Larry O’Brien Championship Trophy, playing the latest NBA 2K22 game and much more. The exhibition also includes a bespoke 50-piece display of rare and autographed items of NBA merchandise from players past and present.
Upon entering the exhibit, fans will discover a multi-sensory NBA experience where they will be able to test their skills, vertical jump and reflexes, show their creativity on an adjustable height hoop for a slam dunk photo opportunity and much more.
“We are very proud and excited to partner with the NBA and create this exhibition dedicated to the number one sports league of the world,” said Mohammed Al Shaya, General Manager of Expand Trading Company. “Our team is dedicated to designing and producing the best experience for NBA lovers by bringing new and lifelong fans closer to the game. The exhibition will premiere in Warsaw in October before visiting a number of other countries in Europe.”
“As we look ahead to our 75th anniversary season, we are excited to partner with Expand Trading Company on the launch of ‘The NBA Exhibition,’” said David Watts, NBA Senior Director, New Business Development and Global Partnerships, Europe and Middle East. “Fans across Europe are in for a real treat in what is a truly authentic and fully immersive NBA experience that celebrates the league’s players, teams, history and culture.”