LA rapper The Game headed to Manchester with Mericer to shoot the start of their SS25 campaign.
With their expansion into over 50 States in America via JD sports stores, the UK streetwear brand have began networking with American artists that reflect the brand values and have started patterned with The Game, shooting in their upcoming Spring/ Summer collection and their iconic OG Mercier Mono Badge Logo Trackie, whilst in the UK for his 20th anniversary Documentary tour.
Streetwear and Music go hand in hand and collabs like this are essential for a brands growth, with a start like this in the US we cant wait to see who Mercier work with next
