Friday 13th February 2015, saw the UK’s number one malt drink Supermalt, host the official ‘Supermalt Fashion Showcase’ at Blackall Studios, in Shoreditch East London – bringing together a collection of Afro-Caribbean inspired brands, in an exclusive showcase of their pieces.
The night was a celebration of the influence traditional African attire and a retro Caribbean sense of style has had on modern day fashion trends. Some of the brands and designers who took part included: Kiwi & Yam, Afrination, Gravalot, Nomadic People and Soboye, as well as selected pieces from the Costume Institute of the African Diaspora (CIAD) and custom Supermalt designs from London artist Giovanni Muscat.
The event that featured a two level catwalk, live model display and open bar serving chilled Supermalt and exclusive Supermalt cocktails, saw over 400 guests in attendance. Some of the guests on the night included fashion influencers and bloggers such as Beauty By JJ, Breeny Lee, The Slumflower and Sincerely Oghosa. Actor and Comedian Arnold Jeorge, and rapper’s Che Lingo and Parris Wright we’re also present on the night, as well as singer Ezi Emela and a host of other individuals from within the world of fashion, music and art.
Kenneth Hansen, International Marketing Manager for Supermalt said, “It was absolutely amazing to hear all the positive feedback from the guests on the night. Many spoke of how great it was for them to see the brand they have grown up with so proudly highlighted the culture they associate with it. Both fashion and Supermalt means a lot to our consumers and this was a way to simply say thank you in a way that would bring both worlds together. And what better way and time that around London Fashion Week.”
Following on from their art exhibition event at Hoxton Gallery, Supermalt’s fashion showcase has once again highlighted the brands efforts to really engage with and capture the attention of their consumers, in new and creative ways. Friday night was proof of the brands relevance amongst its consumers but also it’s mission to hold onto and embrace the culture connected to it.
