Berlin’s Sneaker store Solebox has taught the game a lesson in Marketing this past year, they remodelled their store with new technology and collaborated with sneaker brands Diadora and adidas on dope releases, repositioning them as the Berlin trendsetters of the sneaker game. Their latest project is a two part collab with Puma and confectionary company Jelly Belly ( those dope flavoured jelly beans) The silhouette is the XS-850 and the name of the collab is the Adventurer Pack.
The inspiration for the collab is Co- Founder of Solebox Hikmet Sugoer has a massive sweet tooth and is a self confessed jelly bean addict, the clue to this is the special edition Jelly Belly Bag packaging that the sneakers will come in.
The PUMA X Solebox X Jelly Belly ‘Adventurer Pack’ will drop on June 26th in-store and online.
Check out the video below to see the packaging and images of the sneaker.
