Clothing brand Play Cloths debuts its Holiday 2014 Lookbook, with brand owner, Pusha- T, appearing as the face of the collection. The Grammy-nominated artist has chosen not to model for his brand up until now; targeting the clothing brand to a wider audience.
Keeping the brand’s ‘international dope boy fresh’ aesthetic; the collection,Curse Your Luxury, features t-shirts, jumpers and bomber jackets, which all include bold prints and graphics.
The collection strays away from previous vibrant colourways, focusing on darker hues. Despite belonging to the same colour scheme, the pieces still manage to maintain their individuality.
The Curse Your Luxury collection is available right now on the Play Cloths’website.
Words: Rianne Addo
