Patta AW14 #SSS Ladies” Editorial

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The female takeover on the Dutch brand Patta has returned with Part 3 of the Patta #SSS Ladies editorial series. The male-targeted brand has continued to incorporate female models who provide an alternative angle on Patta’s timeless pieces. Featuring creative direction from Ace Dia and Violette Esmeralda; the lookbook pairs Patta’s latest sweatshirts, T-shirts and Varsity jackets with winged eyeliner, hoop earrings and bold lipstick- which not only adheres to the streetwear market, but also conforms to the female beauty market. This promotes the expansion of Patta’s target audience at large, which certainly heightens Patta’s appeal as a brand.

The items featured in the Patta #SSS Ladies Editoral F/W 2014 Lookbook are available now on Patta’s online store.

Words Rianne Addo

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