April 4th saw the doors open to Other UK Pop Up Shop, in Cardiff at St Davids. This was an expected and well deserved step for this luxury streetwear brand, having made serious waves in the streetwear pool since becoming established in 2011. It was no surprise that the location of the store was where Other UK began their journey only to have grown so much into a globally recognised brand sold worldwide. The store maintains the look the brand is known for exhibiting a clean, simple monochrome theme throughout which truly complimented the variable apparel pieces available. Not forgetting the patriotism for their brand, the main feature wall for the store displayed the company’s recognisable imagery and 2 english flags either side, as well as having photo’s placed throughout the store. They’ve made sure all of the highly acclaimed Other UK collection is available for all to buy, you can also view the full collection online at http://otheruk.com/.
Words: Mellissa Mason