Nikes exclusive retail store/gallery space 1948 has been transformed this week into an exhibition bringing the “art and science of ‘feeling’ to life.” This Exhibition marks the introduction of their latest running innovation the new Free Hyperfeel sneaker. A range of experts worked on the exhibition including architect and sculptor Daniel Widrig, the audio-visual specialists at Quayola & Sinigaglia, and the Japanese collective Rhizomatiks, each expert worked on a single principle of the new hyperfeel. The exhibition showcases four unique interactive installations that will be open to visitors until the 20th October, complimenting the exhibits will be live events from artists and musicians including the London Contemporary Orchestra and the English National Ballet. To find out more visit the 1948 homepage.
1948 London Address
Arches 477 – 478 | Map
Bateman’s Row
Shoreditch, London EC2A 3HH England
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