Levi’s Jeans have always been a part of our culture, their iconic jeans have influenced era’s from the coal mining revolution up to the current day. The brand has created a three part documentary celebrating the 501® Jean’s influence on popular culture. The documentary features interviews with Henry Rollins, John Baldessari, Erin Wasson, Gary Burden, Andy Spade, Mark McNairy, Eddie Huang, Steven Alan, Jim Walrod, Kim Hastreiter, Mel Ottenberg, Scott Schuman, Lee Ranaldo, Darren Romanelli, Greg Chapman, Hal Fischer, Rachel Wang, and more.
we break down the three episodes below and you can watch the trailer.
EPISODE 1: THE 501® GOES TO WORK
We trace the 501® Jean’s roots as a utilitarian garment for coal miners, cowboys, industrial workers, all the way to the creative workers who continue to wear it today.
EPISODE 2: STYLE
For the first time Levi’s® are worn for their look, rather than function. Hollywood stars adopt it for decades and the 501® Jean becomes a style icon: continuing to inspire contemporary designers and style leaders.
EPISODE 3: REBELLION
The 501® Jean is a symbol for countercultures as broad as biker clubs, punk, rap, skateboarding, and art movements. It can be seen on crowds through decades of activism: from beats to hippies, LGBTQ rights protests, to the fall of the Berlin Wall.
Stay tuned for each episode as they’re released.
