New Balance are a force to be reckoned with in the sneaker game at the moment, they are consistent with their releases and some of their designs are just way too slick to be ignored, like The M574. Released 3 years ago, this sneaker was the fastest selling kick for the brand. A collection of three simple colourways that match any casual outfit and a revolutionary construction ensured this kick a cult like status amongst sneakerheads. The M574 uses the Sonic Weld Technology to keep it airtight and watertight, this is achieved by hot melting each panel together instead of using stitching, as well as being good for the environment by reducing waste it is great on the eye with a look of seamless minimalism. These are available now.
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- Concepts x New Balance 998 “Mint” (trappedmagazine.com)