LRG have linked up with Reggae Artist Chronixx to shoot the Lookbook for their Summer 15 Collection ‘Capture Land’
The Look book was shot in Jamaica by Photographer Joachim Maquet at iconic record store Orange Street’s Rockers International, and recently revived Cultural area 41 Fleet Street, the collection is inspired by positivity and aims of uplifting the youth something that resonates deeply with Chronixx and his band Zincfence Redemption. Putting the collection against the backdrop of such a culturally rich place such as Jamaica really shows the Streetwear at its finest and that’s what we like about lifestyle brands such as LRG that they know their audience and embrace the culture at the same time.
Check out the pics of Chronixx, Teflon, Shaydz, and Jahkime in the colourful collection of Tees, Vests, Shorts and short sleeved shirts below you can grab the collection here.
