British fashion has become world renowned thanks to our eclectic street style, iconic fashion designers and the influential shows that take place during London Fashion Week. Thanks to the likes of Vivienne Westwood’s punk rock, Alexander McQueen’s theatrical styling and Burberry’s classic, but cool, British feel, London Fashion Week is one of the most anticipated events in the fashion calender, and as the most recent LFW comes to a close it is safe to say that no part of the event disappointed. We saw many up and coming designers, such as the graduates of Central Saint Martins , who showcased the fact that British fashion is becoming more innovative, in both menswear and womenswear, although this is unsurprising considering the great fashion heritage and history they have as inspiration. London Fashion Week has allowed us to celebrate our eccentric style and classic heritage, both on and off the catwalks over the past few days. Street style during the event was a lot more relaxed compared to NYFW, with attendees not afraid to experiment with bright colours and contrasting styles. We saw women rocking a more tomboy edge (thanks to our very own Cara Delevingne inspiring the masses) with oversized coats, boyfriend jeans and chunky buckled boots, and men ranging from sharp, tailored suits and cashmere coats to a more sports inspired look, including basketball shorts, sweatshirts and bright varsity jackets. All of this combined makes for great British fashion at it’s best- we have great designers, great fashion inspiration in the form of bloggers, magazines and models, and the ability to take risks that results in a cool, but quintessentially British, style.


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Words by Katie Maloney

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