The NBA superstar has signed a lifetime deal with Nike that spans the champion’s remaining career existence. “We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders,” Nike said in a statement. Nike has also chosen to remain low key about discussion referring compensation and other terms of the deal. The Nike deal is the largest single athletes contract in the brand’s history and this could potentially influence other stars to engage in similar deals of a permanent nature.
Words: Jadie White – @jadiewhite_
