Since Wacky but stylish UK fashion brand Lazy Oaf released a sneak peak of their SS14 collection, there has been much anticipation over the final release. Well it’s here! Shot in the alluring destination of Tokyo the designs are abstract, original and just as impressive as the destination. The ladies lookbook visits the land of animatronic dinosaurs and chairs that look like a woman. The colours are bright and the patterns scream summer, with graphics consisting of kaleidoscopic prints, Disney cartoons, daisies, fruit and their signature googly eye. The men’s lookbook captures the Japanese culture perfectly, set against the backdrop of a busy city filled with Japanese lanterns. The collection features Simpson like pizza graphics, camouflage, spots and busy food orientated trousers. The lookbook is literally out of this world, pushing every depth of imagination to maintain its popular crazy, quirky, fresh designs. Be sure to check it out at www.lazyoaf.com.
Words: Natasha Thompson