Dead Profit are a brand that we have been watching for just under a year, the backstory to their designs, cut and sew quality and consistency mean that we can co-sign the brand as one to check out for something different to the rest. The UK streetwear game is growing at an exciting pace and we want you guys to keep up with all the brands that are making dope stuff that will keep your wardrobe on trend and fresh.
The Dead Profit selection is graphic heavy with meaningful inspiration behind each design, the ethos derives from being stuck in the cycle of 9-5 living earning a wage but having to provide and survive on that wage instead of stunting and flexing. A standout piece from their staples of tees, sweatshirts and hoodies is the Signature DP Face Sweatshirt that has a dope black velvet face graphic which incorporates branding and also a nice finishing touch of detailed embroidery on the left sleeve.
Check out a selection of their range below and grab something different from their online store.
