This week saw the release of the all new Hype Clothing X ASOS Monotone collection; and to coincide with the online drop on Monday, Hype held a launch party at their pop up shop in Boxpark, Shoreditch. With dozens of streetwear fans queueing outside the venue for a first look at these well anticipated pieces, inside was what can only be described as a mini rave, with DJ on site and Hype owner and designer Liam Green handing out goodie bags to attendees.
The shop was laid out in a fitting monotone theme, displaying the full 18 piece collection, consisting of everything from backpacks and hats to dresses and sweats. This is undoubtedly another successful release from the UK brand who have gone from strength to strength since establishing in 2011. Check out the collection at ASOS.
