This month saw popular UK streetwear brand Hype Clothing release their all new, well anticipated SS14 collection. Exhibiting another distinct and vibrant range with a variety of prominent prints featured on a selection of apparel including oversized t-shirts, crop tops, sweats and shorts, all displayed in a visually pleasing lookbook shot on the busy streets of Hong Kong and across picturesque beaches. With a heavy influence from tropical, floral and animal style designs which draw inspiration from the identity of summer in its natural form, Hype leave nothing to the imagination with a combination of bold, contrasting colourways which challenge the current status quo.
We have chosen a few of our favourites from the lookbook but you can find the full collection online at http://www.hypeclothinguk.bigcartel.com/ and at selected retailers.
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