Japanese streetwear brand Hood By Air have recently released a collection in Selfridges, London after a growth in UK popularity and recognition, with designs exhibiting futuristic innovation. Focusing on red, white and black colourways and receiving a positive reception at this years LCM show, there is an identifiable mixture of both streetwear and high fashion ideals, with pieces including long-line tees and baseball style prints. Dipping into the top trends they put their collection in a league of its own by embracing street and skate culture. Whilst incorporating bold colours and textures into the collection, the palette is kept simplistic as the real statement is made by the designs, which include the revival of tribal prints, oversized logos and pipe detailing in jumpers and trousers.Hood By Air truly take imagination beyond a reality and we look forward to seeing more from them later in the year. Check out the full collection online at http://hoodbyair.myshopify.com/.
Words by Nateisha Scott
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