H&M Announce New ARKET Brand

H&M have introduced a debut collection form ARKET. Ulrika Bernhardtz, ARKET’s creative director, the new member of the H&M family will focus on “the Nordic tradition of functional, long-lasting design” and will stock ready-to-wear menswear and womenswear pieces, as well as a homeware selection and carefully curated pieces from other brands.

The ARKET collection features outerwear pieces such as a parka, v-neck, bomber jacket and trench coat. The collection will drop online and at ARKET’s soon-to-open flagship in London on August 25, with prices ranging from T-shirts at £19 GBP (roughly $25 USD) to £250 GBP (around $330 USD) for a parka.

Take a peek of the collection below.