Inspired by everyday street style, FATHERDUCK London is a relatively new brand with so much potential. The collection is filled with bursts of colour and a wide range of striking designs, with the duck used as a symbol of their most valued currencies: persistence, freedom, recognition and self-expression, a creative key statement which gives the brand an original edge. Offering a curious mix of animal instinct, innovative culture and forward thinking designs FATHERDUCK aim to inspire imagination with their clothing. The lookbook is centred on apparel with vivid prints transforming popular oversized T-shirts into something unique and eye catching. The bold, vibrant graphics will undoubtedly capture a lot of attention this SS14 and we are sure that FATHERDUCK are one’s to watch for the foreseeable future. View the full collection online at http://www.fatherducklondon.com.
Words by Natasha Thompson.
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