Dixie and Charli D’Amelio to Debut Their Latest Social Tourist Drop with the First-Ever TikTok Fashion Show Made By Gen Z For Gen Z


Social Tourist Volume 2 is a celebration of the D’Amelio sisters’ individual personalities, taking inspiration from Charli’s more feminine style and Dixie’s preference for darker colors and patterns, to create a drop as unique as each of them. Customers should expect a variety of signature looks styled across tops, bottoms, jackets and more, as well as premium basics in four different yet versatile tops you can wear anywhere and with anything. The brand plans to drop new product monthly, featuring four distinct apparel lines – dual gender items, trendier pieces like dresses and skirts, everyday essentials, and swimwear. Fans take note: there will only be limited quantities available and once the collection sells out, it’s gone.

The D’Amelio’s currently have a combined following of more than 250 million across their social media channels and in November 2020, Charli became the first TikTok user on the platform to surpass 100 million followers. Dixie and Charli have been successfully working with Hollister since 2020, serving as “Chief Jeanealogists” testing Hollister’s denim, launching the #MoreHappyDenimDance TikTok challenge, and collaborating on other limited-edition collections.

Fashion-forward items in the Social Tourist collection can be shopped online with select styles available in store exclusively at Hollister and range in price from $25 to $85. Premium basics as part of Social Tourist Essentials are available to shop online only and range in price from £17 – £65. Fans can check out the new brand, find out about future product drops and shop the collection at socialtourist.com and on Instagram and TikTok at @socialtourist.