Sneaker protector Crep Protect has a team of sneaker lovers behind it and when promoting their brand they do it with a passion for sneakers that is evident in everything that they do, their latest project was to team up with a sneaker customiser and get him to create an exclusive piece of artwork for their brand and also adidas the brand that Jason Black, co-founder and director of Crep Protect represents.
Jason discovered Ben’s work through the social network, Instagram and the two began speaking after Jason discovered that Ben uses Crep Protect to safeguard his sneakers after he customized them, meaning that people are able to wear his artwork out and about without fear of ruining them.
Black comments, “I’d noticed Ben’s work for a while on Instagram and when I found out he used Crep Protect as part of his creative process, I reached out. We discussed the possibility of him creating an original piece of art for us – and the Adidas party seemed like a natural fit as we always like to have an element of art and innovation in everything we do. It was a really nice touch to have Ben creating live at the party and watch the piece develop right in front of us.”
