ASAP Rocky has opened a life-size bodega in Selfridges London, bringing New York flavour to London.
The bodega is open from now until 11th October and features phone booths, ice machines outside and inside features everything you’d find in a store. There are sweets, chocolate bars, crisps, doughnuts and candy. Everything inside the store is branded with cartoon characters resembling AWGE crew: playing cards, A$AP Mob stickers, soft drinks, notebooks, calculators, blankets from Marino Infantry, and a limited-edition toy figurine modeled after A$AP Rocky. There is also a selection of T-shirts, jackets, and sweaters by Harun, LYBB, Midnight Studios, as well as items from A$AP’s collaboration with Guess.
Talking last night at the bodega ASAP said “The bodega is significant because minorities owned it—Hispanics, Arabs, and Koreans. ”, ” Outside of New York City, you don’t experience the whole traditional bodega feel. You don’t see cats lying on the bread, or asleep on the rice.”, “That’s why I’m bringing this fusion of different cultures, manifested in one AWGE Bodega [named after the creative collective he leads with A$AP Mob]. It is ghetto, but not trashy, which is very true for New York City.”
Check out the pop up at Selfridges & Co, 400 Oxford St, Marylebone, London W1A 1AB & shop the collection here & book a place here
