Advisiionaries takes us into the worlds of Adidas’ creative minds, the genius’ that are responsible for our beloved designs. A series of videos which aim to provide us with a glimpse in to the designers and inventors working lives.



The first episode takes a look at “Shoe master” and “creator” Toshiaki Omori, also known as Mr. Omori. Omori has been dedicated to mastering his craft for the last half a century with 14 of those working with adidas. Seeing himself as a “creator”, Omori brings an eastern approach to creativity that is amazing as he utilises more traditional design methods to achieve his vision rather than rely heavily on new technology and is responsible for the iconic design ‘adizero’. Check the video and stay with Trap-ped as we will bring you guy’s the next instalment.


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