adidas Originals teamed up with Pharrell Williams to create a colourful take on the retro sneaker silhouette the adidas Superstar, Pharrell known for his tendency to stretch the parameters of Fashion and creativity kept the idea quite simple but the result an instant smash, turning the Sneaker into a unisex silhouette by default. The Supercolour Collection uses 50 hues of the standard colour palette to invite you to choose your colour.
To celebrate the partnership and introduce the collection to UK’s Creatives and Influential people adidas Originals done what they do best: throw a party! Set in a massive waterside venue, The Hackney Reservoir, the party fused together class with creativity really well, with fun  photo-booths, two collaboration walls with both Asos and Complex, Carribean food courtesy of Dubplate Kitchen and Music from Koreless Music the night was enjoyed by the likes of Music artists Example, Etta Bond and Stormzy and Sneaker enthusiasts The Crepe City Crew, Robert Brooksy, The King of Trainers and the Big Eyes Little soles Crew.
The night was ended well with a riverside light show that included the flying drones! Check out the pics below!
Photography: Nicholas Sandzi ( @NSandzi )
