Today adidas Originals reveals it’s Change is a Team Sport campaign, with a film directed by, and starring, Jonah Hill, featuring an all-star line-up to celebrate the legacy of the adidas Originals Superstar trainer.
The film has been unveiled following a tease Instagram post from Jonah Hill last week announcing his partnership with adidas Originals. Bringing together game-changers from across the worlds of music, fashion, sport and art, Hill’s film celebrates fifty years of the iconic sneaker with the culture makers of today.
Starring Pharrell Williams, Blackpink, Jackson Wang, Yara Shahidi, Ninja, Kerwin Frost, Anitta, Jenn Soto, Mariah Dunn, Mark Gonzales, Blondey, Tyshawn Jones, Liz Cambage, Pogba, Nigo, Chris Severn, Mette Towley, Tracy McGrady, Anna Isoniemi, and Jonah Hill, the film brings one undeniable message to life: Change is a Team Sport.
Speaking on the process behind directing the film, Hill explains his desire to shine a light on the full landscape of creative expression: “There’s no knowledge without the older generation who did it first. And there’s no change or progression without the new generation. So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity.”
https://www.youtube.com/watch?time_continue=1&v=DpR50O1nGNs&feature=emb_logo
