adidas & Concepts Open Exclusive Boutique in Boston

adidas have collaborated with Boston retailer Concepts to open an exclusive boutique.

Opening on August 25, 2017 — the streetwear emporium is the latest addition to Newbury Street’s lineage of high-end specialty stores, eateries and galleries in Boston, Massachusetts.

“This partnership symbolizes yet another level of our commitment to offering a diverse and multi-faceted portfolio of unique, retail experiences for our fans,” said Pascha Naderi-Nejad, Senior Director of Originals at adidas. “Our co-designed and curated boutique with Concepts is a perfect example of this, uniting two partners in the development of a new retail identity that is authentically laser focused on the consumer experience. We believe that this space will be fueled by Boston’s—and the world’s—enduring streetwear culture and that’s exciting.”

The store prides itself on minimalist aesthetic and giving sneaker enthusisats an innovative experience including sought-after YEEZY styles, footwear from adidas’ longstanding collaborations with designers including Raf Simons, Rick Owens, Stella McCartney and Kolor, among others, as well as apparel.

Check out the store :

adidas x Concepts
73 Newbury Street
Boston, Massachusetts

Check out Concepts