New Balance reissues its 740 sneaker in a lifestyle silhouette whilst still retaining its much loved running aesthetic.
Originally released in the 2000s, the 740 earned a cult following among runners for its superior performance, comfort, and reliability. The style has since transformed into a wearable lifestyle staple, all whilst staying true to its heritage. Brought back to life with the same iconic features, the 740 offers a perfect blend of technical running heritage and effortless street style.

“The 740 is not just a reinterpretation; it’s a rediscovery of what made the original so special. We’ve preserved the essence of the 740, ensuring that the reissued model delivers the same level of comfort that runners loved, now in a design that fits seamlessly into modern wardrobes.” says Brian Lynn – Global Vice President of Lifestyle, New Balance.

The New Balance 740 has both synthetic underlays with mesh underlays, incorporating speed lacing and an ABZORB midsole finished with a compression resistance Molded TPU ‘N’ logo and reflective accents.
To shop a colourway of the unisex 740 silhouette direct from the New Balance website click here.