David Obadia and Nelson Hassan founded French label Brooklyn We Go Hard back in 2010, however their love of PUMA dates back to their youth. For the first collaboration, the ever-popular R698 gets a unique makeover that combines BWGH’s Parisian style with PUMA’s rich heritage. A technical backpack, taken from the archives, is reworked to compliment BWGH’s sophisticated look while maintaining PUMA’s sport element. The R698 is an ode to the harmony that emerges from the canvas of Rothko. The balance of the materials used pays tribute to both PUMA and BWGH, with signature elements of each brand incorporated. Suede, mesh and bouclé knit flow amongst the tints of pure blue. The mottled laces highlight each carefully selected shade of blue. Obadia’s meticulous touch combined with PUMA’s aesthetic makes this partnership truly unique. The BWGH x PUMA – Bluefield is available from Hanon, End and Footpatrol.


Image [vimeo]

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