The Notorious B.I.G. Hypnotize Designer Label Pop-up Shop London

To honour The Notorious B.I.G’s 20th anniversary of his passing his estate has launched the official “Hypnotize” designer clothing label. An exclusive pop-up shop will take place this today (10th) and through the weekend (11th-12th March) at the Provender Building, Camden Market.

The “Hypnotize” collection will consist of one-of-a-kind t-shirts, hoodies, bomber jackets, snapbacks, bags and other accessories. The label have also teamed up with ‘Homage Tees’ to offer London fans the chance to purchase one-off printed tee’s.

The store will offer fans the opportunity to get a feel of “The Notorious B.I.G.” era and the space has taken its inspirations from the Brooklyn streets in the 90’s with live music from London Hip Hop crew, Livin’ Proof.

Have a look at the collection below and make sure to get down there!

The pop-up is open from March 10th until March 12th every day 11am-7pm.

Full address of pop up –

Camden Market


Chalk Farm Road


Stables Yard Entrance