Known for his sun-washed film aesthetic, Tyrone Lebon continues to hit Stussy’s world tour cities. The London-based filmmaker has previously shot for the iconic brand in Los Angeles, Tokyo, Kingston, Paris and now, the final stop in the Big Apple. Featuring the work of London and New York based stylist Tom Guinness once again, the Stussy Spring/Summer 2017 campaign conveys Lebons take on contemporary urban life. Bouncing from borough to borough the campaign features Princess Nokia, King Kong and Nicky Hilton Rothschild. Rejuvenating the vintage graphics, Lebon pays homage to the “long legacy of loose living with Stüssy New York”.
Stüssy’s Spring 2017 collection drops in stores and online February 10.